‘The Whitemeadow Edit’ Showcases at MFS 2024
Whitemeadow are back for the exciting relaunch of MFS 2024. We’re launching an incredible collection of trend-leading cover stories with a refreshing, vibrant colour palette perfect for embracing the summer show.
We’re thrilled to showcase at The Manchester Furniture Show this year. The summer event is one we’ve been highly anticipating since JFS 2024, which was an incredible show for us. Of course, we were itching to get back out there and get some much-needed face time with our customers and prospects. As well as being excited to show you what we have to offer, what we truly value is the opportunity to catch up with our partners. Â
 The show allows us to showcase an exciting new collection. As we reach July, it’s a great time for some inspiring floor display refreshes or a few new additions to your current collection. We’ve taken a careful, considered approach to MFS this year with the current market in mind. Taking inspiration from the latest interior trends that we know have longevity and life, we’ve given some longstanding heroes an energising refresh alongside a few updated looks on newness from January.
The showstoppers
We were thrilled by your reaction to ‘The Whitemeadow Edit’, it’s fair to say we turned heads with our refreshing, colour-infused collection. From the sleek, understated glamour of ‘Alessia’ to the neat, retro aesthetic of ‘Seville’, we’ve been careful to consider a collection that suits a variety of tastes and customers.
We do have a few key heroes at the show – popular models include our Elton corner group in Verona Haystack. Elton is new to our collection and was really well received when it was showcased for the first time at JFS 24. We knew MFS was the perfect time to introduce the new corner sofa into the range, it was a big hit! It’s easy to understand how the neat yet cosy shape can effortlessly slide into any living space, transforming interiors with a warm and trendy look.
Another favourite at MFS 24 is ‘Seville’ in Dusky Seaspray. We’re so glad to hear you love the boucle scatters just as much as we do. This is an incredibly uplifting cover story for our trusty Seville model, we’re certainly seeing fresh pastels make a comeback.Â
Looking aheadÂ
There’s so much research, thorough planning and careful consideration that goes into every single piece we take to the show. We’re always considering the commerciality of the product we share with you, with the joy of your customers at the heart of every design. Our extensive research and development is already well underway in preparation for the next big show we’re attending, JFS 25. We never rest at Whitemeadow, and we can’t wait to share with you what’s next.
