Area Sales Manager

WM Collections | Part of the Whitemeadow Group

We have an exciting opportunity for an exceptional Area Sales Manager to join WM Collections, a newly established company within the Whitemeadow Group, as we embark on an exciting new chapter with the relaunch of two established upholstery brands, Westbridge and Alexander & James.

This is a unique opportunity to be part of something from the very beginning, playing a key role in reintroducing these much-loved brands to the market, developing customer partnerships and helping to shape their future success.

Backed by the strength, expertise and manufacturing heritage of the Whitemeadow Group, WM Collections combines the excitement and ambition of a new business with the foundations of one of Britain's most respected upholstery manufacturers.

We're looking for someone who brings more than just sales experience. We want an enthusiastic, commercially minded individual with energy, creativity and a genuine passion for building relationships.

You'll have the opportunity to make a real impact, working with independent and national furniture retailers, developing new business and helping to establish WM Collections as an exciting force in the upholstery market.

About the Opportunity

As Area Sales Manager, you'll have the unique opportunity to be involved from the very beginning, helping to shape the growth and success of both brands.

Key Responsibilities

• Develop strong relationships with existing customers and identify new business opportunities.

• Drive territory sales growth, increasing brand presence and retail distribution.

• Represent Westbridge and Alexander & James with enthusiasm, professionalism and strong product knowledge.

• Maintain regular face-to-face contact with buyers, store managers and key decision makers.

• Support new product launches, maximising sales opportunities and customer engagement.

• Ensure retail displays, Alexander & James galleries and online product presentations meet brand standards.

• Attend trade shows, customer events and sales meetings.

• Effectively plan and manage territory visits and weekly schedules.

• Monitor sales performance and present quarterly reviews, highlighting opportunities for growth.

• Work closely with internal teams to deliver excellent customer service.

About You

• Experience in field sales or account management, ideally within furniture, upholstery or home interiors.

• A good understanding of the retail environment.

• Commercially minded, organised and confident managing a sales territory.

• An excellent communicator with strong relationship-building skills.

• Self-motivated, proactive and enthusiastic about developing new business.

• Excited by the opportunity to contribute to the growth of a new division.

Benefits

• 30 days holiday per year

• Company car

• Staff discount on our products

• High street discount scheme

• Formal and informal training opportunities

• Death in service benefit

• Attractive commission structure linked to performance