POSTED ON 08/12/2020 IN Blog BY Jamie Bourn
INSPIRE YOUR CUSTOMERS WITH STYLISH IN-STORE DISPLAYS
Creating an inviting and inspiring store experience has perhaps never been so important as it is currently. Furniture stores are having to compete with online competition, plus overcoming obstacles to tempt customers back through the door in a safe way.
Once you’ve managed to get customers back in store, it is vital that they not only feel safe to shop, but to also to create an engaging shopping experience through your product displays.
Through our many years of experience of working with a large variety of premium independent retailers- from small boutiques to larger independent groups, we have found that the key to successful repeat orders on both our upholstery and bed frame collections is to understand the importance of dressing room sets to create impact and inspiration. It is essential that displays are presented in a way that enhances the products as much as possible. We have seen that customers who understand this concept and practice it successfully, see strong week on week repeat business from consumers, and that up to 50% of consumers will buy an accent piece of furniture such as a footstool or chair if it is displayed with a sofa or bed they are looking to buy. With figures like this, is this an opportunity that you can afford to miss?
Whitemeadow are proud to be able to support our independent customers by providing a wide range of accent chairs, footstools and ottomans- available in over 100 fabrics to contrast or match the main upholstery piece or bed frame on display. Be sure to familiarise yourself with our new September price list when you receive it, as it will include details of new accent pieces. We have also made the decision process easier for you by now adding the accent pieces into specific collections.
Obviously, displaying ottomans and chaises with beds, and accent chairs and footstools displayed with sofas work really well with consumers as it’s easy for them to picture how they can work with the space they have at home. But don’t be afraid to think outside the box if you also sell other home departments ranges. Why not add an accent chair to a bathroom display or a child’s bedroom room set? Our range of accent furniture include versatile companion pieces that can be used to compliment any room’s décor, including living rooms, studies, hallways, adults’ and kids’ bedrooms or even bathrooms.
From stylish compact boutique chairs to large cosy cuddlers, we have a wide variety of chairs in all shapes and sizes, with a choice of wooden leg finishes, castors, or sleek chrome legs.
And our range of storage stools and ottomans not only provide a practical storage solution for children’s toys, magazines and general clutter, but they can also compliment a room’s décor to make a home individual.
Contact your sales manager today to find our more about our accent pieces, or log in to our trade area on the Whitemeadow website.